The Marketing Funnel – Parts

1. Leads:
   Generated by Marketing Campaign = Marketing qualified leads 
2. Initial Contacts:
   E-mail, social media, coupons, phone call
3. Sales qualified leads
   Prospects moved beyond awareness, name and contact information known interested in buying
4. Prospects w/ budget and authority for decision-making
5. Contact decision-makers
6. Written proposal/Meeting/Product demo
7. Soft-circle sale
8. Conversion